Plain Jain Recycled Tire Belt for Urban Outfitters

Project

Design and packaging for a reinvented product.

Notes

For this project, we were asked to reinvent a product already on the market for a new use. I chose to reinvent a bungee cord as a belt and market it as a recycled product for Urban Outfitters. The last picture in the series is an example of a point of purchase display.

Back Copy

HEY GIRL / More often than not I find myself standing in front of my closet, tapping my foot, wondering what it is that's just not right with my outfit. The boyfriend is in the living room, pretending to be interested in the MK and Ash coffee table book, checking his watch every 5 minutes. I sigh and stand in front of the mirror, again. Shirt—check. Shoes—check. Belt—the buzzer goes off!

For those days when you just can't get it together, or for any day ending in a "y", hold your pants up right with a recycled tire belt. This environmentally friendly black classic has a matte rubber feel and features an expandable waist and shiny silver clasps.

Try pairing this belt with horn-rimmed glasses, your boyfriend's flannel shirt, cuffed skinny jeans and boat shoes. Or keep it simple with jeans and a tee. I like to express myself through sock choice, but be your own style maker. And remember that you don't need 37 pieces of flair to express yourself, just a middle finger.

xo, Jane

PS / If belts are too confining for you, try Plain Jane Recycled Tire Suspenders.

Booklet Copy

DO YOUR PART / According to the US Environmental Protection Agency, there are 290 million scrap tires generated per year. You're doing your part by:
- Showing your commitment to sustaining the environment. $1 of every Plain Jane belt purchase is donated to groups who volunteer their time cleaning up tire dumps.
- Reusing tire that would end up clogging a landfill, starting a fire, or becoming a breeding ground for diseased insects and rodents.
- Purchasing a product that boasts an extended lifetime—Recycled tire belts expand up to four inches past their original size. If you fell prey to the Freshman 15, just attach one side to a sturdy object, stretch it out a couple times, and give it another try.
- Being in the know. Nothing's cooler than a girl who knows what's up, and being green is totally in.

Categories

packaging design, copywriting, concept